SEO Vs PPC
Organic Traffic: (SEO)
( SEO Vs PPC )Search Engine Optimization (SEO) is an organic traffic checker tool way to rank in search engines. This means it does not require money – it’s free! Well, sort of. It does require time and patience. It takes some time to see results when doing SEO. The study says that you need to dedicate at least 6-9 months for it. And one disadvantage of it is that if you are not that persistent in doing it, you might lose your rankings.
Paid Traffic: (PPC)
Pay Per Click or PPC is instant. Once you start running advertisements on Google, you will be able to see your site at the top of Google search results tools (even above the organic results) but there is a catch – you have to pay per click for it. Your ad campaigns can give you instant results. However, it is limited to how long your campaign will run.
SEO Vs PPC
Google Rankings: (SEO)
Blogging can do so much for your website. It can increase customer engagement, build trust and help you rank! For example, if you were to write a rich, keyword-heavy blog, Google will see it as relevant information and push it to the top for someone who is searching for that keyword.
Link building is also incredibly important to your optimization process. Acquiring backlinks from reputable sites and from sites within your industry can boost your rankings. Backlinks show search engines that your business is associated with a reputable company which tells them that you too must also be a trustworthy source. Think like when someone whose opinion you highly value recommends a place to eat or where to get your car serviced – Google is basically seeing the same thing when it comes to backlinking.
Internal linking can also help you increase the quality of your site, create page hierarchy and can help users navigate your site. For example, if you write a blog about SEO and one of the main pages on your site is all about SEO, you can link back to this page.
Pay Per Click: (PPC)
Pay Per Click or PPC literally means that you are paying every time someone clicks on your advertisement. Google shows four ads on the first page of results before organic search results and three ads at the bottom of the page after the organic results. Businesses tell Google they want to place their ads here and only pay once people click on them.
Here is an example of a search for “women’s clothing.” The top four hits are advertisements and the first organic result appears after the last ad.
One of the most popular platforms (if not, the most popular platform) to set up your ad campaigns is Google Ads. Google Ads can easily measure your ROI. It shows you which ads are performing well and which ones are not as well as how many conversions you receive. Ads will also show you how much you need to bid in order to be on the first page of search results or even how much you need to bid to be the very first result every time.
SEO vs PPC – ROI
SEO – ROI
How is your return on investment (ROI) different for SEO vs PPC and what can you expect from each method? Like we have stated before, SEO takes time. Once you do keyword research, implement on-page optimization and put time and effort into ongoing SEO like writing blogs and acquiring backlinks, you have probably spent several months waiting to move up in rankings. Over the course of several months to a year, your site’s quality will grow. Google recognizes this growth and will begin sending more and more traffic to your website. Do not expect SEO to happen overnight. It’s a process that takes time and a lot of patience on your end. Trust the process, give it time and you will see results.
PPC – ROI
PPC is instantaneous but it can also be limited. When your daily budget runs out Google will stop showing your ads. Depending on your budget they also won’t show your ads to everyone at all times. Although your ads will appear immediately, this does not mean that those clicks and conversions will be immediate as well. Your ads will go through a learning phase with Google and may need to be tweaked. This is a much shorter process than SEO but still may require some patience.
SEO: (Search Engine Optimization)
-Don’t put your keyword on your page a bunch of times. This is known as keyword stuffing and is associated with black hat SEO which can get you into a lot of trouble with search engines. Believe it or not, there are search engine guidelines and if your site is not focused on providing content that is beneficial for human searchers, Google will penalize you.
-Don’t overuse keywords. If you try to stuff as many relevant keywords as possible into your image alt tags, Google will not be happy. The same goes for anchor text in your backlinks – you’ll want to use branded text or variations of your keyword. Diversity in both backlinks and image alt tags helps create a natural profile that helps you to avoid being penaliz by search engines.
-Don’t copy the internal text on your site. If you have an about section on your home page, do not have that same copy on another page. When search engines crawl your site, they are looking for updated content that is beneficial to users. Duplicated content will only set you back.
PPC: (Pay Per Click)
-Don’t set up your campaign and leave it alone. Track and monitor your ads to make sure you are not throwing away money on ads that are not getting conversions.
-Don’t use generic keywords. Choose targeted keywords. This will get you qualified leads and in turn more conversions.